Faced with the challenges of food security and a fast growing middle-class, China has become one of the world’s most attractive markets for foreign food products with an average growth of 10% per year. The consumption of high quality food from foreign countries has become a trend despite its higher prices.
- HOW TO BE SUCCESSFUL IN THE CHINESE FOOD MARKET
While it is not easy to conquer this market, this training aims to provide answers to some important questions. What kind of tastes do Chinese consumers like? Which packaging design do they prefer? What will be the trend in food consumption in the coming years? How to promote your products to Chinese consumers? What do you need to pay attention to with regards to quality control, inspection and customs declarations?
Specialists from China, as well as from CCIC Europe (China Certification & Inspection Group Europe B.V.) and Schouten Global will share their expertise. At the same time, some trainers will select Dutch food suppliers for their own import company and/or their import and distribution network in China.
Trainers profile:
Mr. Fang Yi Xin, is one of the most well-known senior experts of the Shanghai Food Science Association (an association which has a large database of contacts from large and medium-sized food companies all over China).
Since 1966, Mr. Fang has been involved in the food industry. He was the Director of the Product Development Department of the Joint Venture between Shanghai TaiKang and Japanese Nissin and Glico. He is involved in the introduction of garden tortillas, milky crackers, Oreos and a variety of popular food products into China. Mr. Fang has written a number of books and is a columnist for some professional food magazines. In his spare time, he gives lectures to Chinese food producers to share the secrets of hi success in the food industry. He is also the CEO of the Shanghai Gang Chen Trade Co. Ltd., which specializes in distributing all kinds of food ingredients such as cacao, milk powder, cheese and guar gum into the food industry in Shanghai and other cities in China.
During this training, Mr. Fang will unveil secrets such as:
1. Which tastes do the Chinese consumers prefer; he will taste your products and give tailor- made advice;
2. The trend of food consumption in China;
3. Share tips about favorite packaging-designs etc.
Furthermore, he will also select Dutch suppliers for his own company as well as for his distribution network.
Mrs. Li Minyan, is the Managing Director of CCIC Europe BV. She has devoted herself to the field of inspection and certification for almost 30 years. She is a registered Senior ISO9000 and HACCP Auditor. During her career, she has built a wide range of expertise on rules and regulations of food in China, procedures of registration and customs declarations. Mrs. Li is the chair person of the Association for Chinese Investment Enterprises in The Netherlands (ACIEN) and has a deep understanding of Sino-Dutch bilateral trade relations.
During the training, Ms. Li will share necessary information about:
1. Registration and testing of imported food products;
2. Customs declarations of imported food products.
Ms. Jennifer Zhang, Project Manager at Schouten Global. Before her career in The Netherlands, Ms. Jennifer Zhang has worked for years in the food industry in China. She will share tips regarding: Marketing & Sales for the Food & Beverage Industry in China.Ms. Jennifer Zhang, Project Manager at Schouten Global. Before her career in The Netherlands, Ms. Jennifer Zhang has worked for years in the food industry in China. She will share tips regarding: Marketing & Sales for the Food & Beverage Industry in China.